According to the National Endowment for the Arts, more than half of American adults read a piece of literature in 2008. That's up from 46.7 percent in 2007.
Could it be that books like Twilight or the Sookie Stackhouse (TrueBlood on HBO) series are making it cool to read?
At the movies last night I noticed that over half the previews I watched made a big deal about the movie being based off of a bestselling book. There was pride in making that statement. It could be that 2009 will be the year of the Reader! eBooks on several venues are increasing in popularity from the Kindle to the Sony eReader to the iPhone! Books are becoming more accessible and more popular!
It's an exciting New Year for books!
Showing posts with label books. Show all posts
Showing posts with label books. Show all posts
Tuesday, January 13, 2009
Sunday, January 6, 2008
More Diversity and New Stations in 2008
REC TV has big plans for 2008!
First of all, we hope to see our favorite love advisors come back in a second season of The Lonesome Losers! Todd and Terry are looking to add song writing to their arsenal of love to win women's hearts...or whatever part a woman might be willing to give them.
REC TV will start a new show called Bookend Book Reviews that are made up of video book reviews of some of your favorite authors, and some we hope will become your NEW favorites!
As always we have new and exciting book trailers, behind the scenes videos and author interviews.
The big secret is (shhhhh...don't tell anyone) MUZE. MUZE is our newest endeavor for REC TV original programming. If you like books, ghosts, romance and authors you'll love MUZE!
REC TV plans on adding 2 more stations this year! A Christian Station and a Hispanic Station! Stay tuned for an exciting 2008 at Reader's Entertainment TV!
First of all, we hope to see our favorite love advisors come back in a second season of The Lonesome Losers! Todd and Terry are looking to add song writing to their arsenal of love to win women's hearts...or whatever part a woman might be willing to give them.
REC TV will start a new show called Bookend Book Reviews that are made up of video book reviews of some of your favorite authors, and some we hope will become your NEW favorites!
As always we have new and exciting book trailers, behind the scenes videos and author interviews.
The big secret is (shhhhh...don't tell anyone) MUZE. MUZE is our newest endeavor for REC TV original programming. If you like books, ghosts, romance and authors you'll love MUZE!
REC TV plans on adding 2 more stations this year! A Christian Station and a Hispanic Station! Stay tuned for an exciting 2008 at Reader's Entertainment TV!
Thursday, August 9, 2007
Publishers following COS trends
Without a doubt Circle of Seven Productions is the trend setter for book video creation and marketing. COS has been making book trailers since 2002, but started to revolutionize the trend in 2004 when they made a deal with a major movie theater chain and started showing book video in movie theaters.
A year later Harlequin decided to give it a try with a video by Heather Graham. And, today HarperCollins is determined to see if they can utilize movie theaters with the same effectiveness COS has experieneced. You can see the video HarperCollins made - HERE.
The COS Newsletter has many publishers, booksellers and competitors subscribed to it. Often, information newly released by COS is found later in blogs, competitor newsletters or as publisher's press releases as they utilize COS marketing ideas.
So, the question is - What's next?
After COS announced an online tv station for readers last year others found the idea to have merit. Simon and Schuster announced recently that they have started their own online site for book video called bookvideos.tv.
Not only have publishers found book videos to be a great way to engage readers and entice them to buy, but booksellers have embraced the new age of video with Borders now offering book video in their newsletters, on their main Borders Media site and a special page just for romance. Barnes and Noble have their Meet The Writers program and are also taking book trailers to enhance their reader's buying experince as seen on these pages-
Safe Harbor
Lord of the Fading Lands
And many, many more.
Authors are creating their own tv players for their site like Douglas Clegg and Cheryl Holt
Reader's Entertainment TV has lead the way into a new trend to bring readers more dynamic material online. But, there's more!
In 2006 COS worked with author Christine Feehan to start offering online games associated with books. The FOG (Feehan Online Game) attracted over 10,000 people who played the video game all the way through and received a screensaver as a prize!
The future of online marketing both with video and with other opportunities continues to be a main focus for COS Productions. Leading an industry into a new era of opportunity using video and online endeavors, new ideas and creative media is a staple for COS, and having industry giants follow that lead is a sure sign of success.
A year later Harlequin decided to give it a try with a video by Heather Graham. And, today HarperCollins is determined to see if they can utilize movie theaters with the same effectiveness COS has experieneced. You can see the video HarperCollins made - HERE.
The COS Newsletter has many publishers, booksellers and competitors subscribed to it. Often, information newly released by COS is found later in blogs, competitor newsletters or as publisher's press releases as they utilize COS marketing ideas.
So, the question is - What's next?
After COS announced an online tv station for readers last year others found the idea to have merit. Simon and Schuster announced recently that they have started their own online site for book video called bookvideos.tv.
Not only have publishers found book videos to be a great way to engage readers and entice them to buy, but booksellers have embraced the new age of video with Borders now offering book video in their newsletters, on their main Borders Media site and a special page just for romance. Barnes and Noble have their Meet The Writers program and are also taking book trailers to enhance their reader's buying experince as seen on these pages-
Safe Harbor
Lord of the Fading Lands
And many, many more.
Authors are creating their own tv players for their site like Douglas Clegg and Cheryl Holt
Reader's Entertainment TV has lead the way into a new trend to bring readers more dynamic material online. But, there's more!
In 2006 COS worked with author Christine Feehan to start offering online games associated with books. The FOG (Feehan Online Game) attracted over 10,000 people who played the video game all the way through and received a screensaver as a prize!
The future of online marketing both with video and with other opportunities continues to be a main focus for COS Productions. Leading an industry into a new era of opportunity using video and online endeavors, new ideas and creative media is a staple for COS, and having industry giants follow that lead is a sure sign of success.
Saturday, May 5, 2007
Reader's Entertainment is LIVE!
Reader's Entertainment Channel online television is live! The all new comedy show The Lonesome Losers is now showing its first episode of the season!
The station is geared toward readers with an emphasis on gaining new readers, while still entertaining traditional readers.
Each week new content goes up on the homepage and the featured content then goes to one of the many Genre-Stations!
Come by and see the new place for readers to be entertained!
The station is geared toward readers with an emphasis on gaining new readers, while still entertaining traditional readers.
Each week new content goes up on the homepage and the featured content then goes to one of the many Genre-Stations!
Come by and see the new place for readers to be entertained!
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